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Welcome to Mind, Boho and Soul, our unique handcrafted boho jewellery and home décor store, based in New Zealand.

We are passionate about creating and designing simple but beautiful bohemian style jewellery and choosing quality spiritual home décor that our customers love. 

Mind, Boho and Soul (originally Wildchild Charms) started as a hobby in 2019 when Donna 1st moved to New Zealand, to help raise cash for a motorbike trip.

It was established as a business in 2021 after redundancy inspired us to want to take our destiny into our own hands and create something that was our own.

We love creating alternative jewellery that inspires others to embrace their own, beautiful, unique style and makes them feel gorgeous in their own skin.

Want to visit our store in person and save on shipping costs? Come and find us at a market/event near you.

We look forward to seeing you,


Mind, Boho and Soul